Year
2025
Client
Sea Spray Provisions LTD.
Category
Branding
Product Duration
3 - 4 Weeks
The Sea Spray Provisions project captures the spirit of coastal living with a clean, refined edge. Designed for a yacht provisions brand, we blended island ease with nautical grit—pulling inspiration from life at sea, maritime traditions, and the laid-back rhythm of the coast. From classic coastal craftsmanship to modern sailing culture, every detail was shaped by real research and a deep dive into the lifestyle of those who live and breathe the ocean.
Sea Spray Provisions is all about capturing the freshness and energy of life at sea. The design uses clean, bold typography and an ocean-inspired color palette to reflect the coastal lifestyle. Wave patterns and flowing shapes bring a sense of movement, while the overall look stays modern and easy to navigate. Whether it's for digital or print, the layout keeps things clear and visually appealing—perfect for a yacht provisioning brand that delivers quality, convenience, and a true taste of the sea.
The development of the Sea Spray Provisions design centered around capturing the spirit of the ocean in a clean, contemporary form. The process began with exploring coastal motifs—crashing waves, seafoam, and salt air—to inspire a brand mark that feels both refreshing and powerful. Iterations focused on integrating the wave into the bold "S" letterform, blending movement with strength. A carefully selected color palette of deep navy, bright aqua, and seafoam gradients was chosen to reflect the layered tones of the sea. Paired with modern, geometric typography, the final design achieves a balance between rugged seaside authenticity and polished brand appeal.
