Year
2025
Client
Don't Blink Sports Entertainment
Category
Branding, Digital Marketing & Media Management
Product Duration
2 Months
Queens of Paradise explores the intersection of athletic excellence and visual storytelling, providing a platform to research the evolving identity of women in sports, particularly within the Caribbean softball community. This project dives into the cultural significance, team dynamics, and visual representation of female athletes — from uniform design and branding to community impact and media presence. It serves as a hub for celebrating strength, unity, and empowerment, offering insights into how design, sport, and storytelling can come together to elevate the game both on and off the field.
Queens of Paradise features a bold and energetic design that balances vibrant aesthetics with purposeful structure, allowing the spotlight to shine on the players, the event, and the spirit of the game. The layout uses dynamic grids and striking imagery to capture the movement, emotion, and pride of Caribbean women’s softball. A confident color palette—paired with strong typography and modern visual accents—evokes empowerment and team unity, while smooth transitions and layered graphics add a polished, contemporary feel to the overall experience.
Queens of Paradise brings together modern creative development practices to transform a sports event into a dynamic, visually-driven experience. Whether highlighting standout players, team culture, or community pride, the project is designed to showcase every detail with clarity and impact. Built with an intuitive structure and responsive layout, the design ensures seamless adaptability across digital platforms, from social media to event screens. Interactive elements and animated accents enhance the viewer journey, creating a bold and engaging platform that brings the energy of the game to life.
