Year
2022
Client
ADDICTION
Category
Web Design
Product Duration
3 - 4 Weeks
The development of Addiction began with research into modern bakery trends, consumer behavior, and the emotional connection people have with sweet indulgences. We explored successful bakery brands, color psychology, and packaging styles to understand what visually triggers cravings and builds loyalty. This research guided the creation of a brand that feels both luxurious and approachable — designed to turn first-time customers into loyal fans.
The design of the Addiction brand is a bold fusion of indulgence and elegance, created to visually reflect the richness of the baked goods and the sensory experience they deliver. The logo features sleek, modern typography with subtle curves that suggest fluidity and temptation — much like a perfectly drizzled glaze. A warm, decadent color palette was chosen to evoke feelings of comfort and desire, while playful graphic accents add personality and charm. Across packaging, signage, and the website, the layout emphasizes clean spacing and high-impact visuals, allowing the treats to take center stage. The overall aesthetic is both stylish and inviting, making Addiction instantly recognizable and deeply craveable.
The development of the Addiction brand was rooted in crafting a visual identity that captures the bakery’s indulgent, crave-worthy essence while remaining modern and refined. We began by exploring the emotional connection people have with their favorite sweets—comfort, joy, and irresistible temptation. Through a series of mood boards, typography explorations, and color testing, we landed on a bold yet elegant direction that balances sophistication with warmth. From the custom logo and packaging accents to digital assets and web design, every touchpoint was built to create a consistent, mouthwatering experience that feels as satisfying as the treats themselves.
